ARCADE game VS REAL TIME STRATEGY

So something has just popped in my head, if i was a game developer which type of game should I be making ? off course i want to have a very successfull game... 

Let's say I only know 2 types of game.. Arcade (tetris, zuma, etc) and RTS (Real Time Strategy) such as Farmville, cityville, etc

So.. which game perform better in the market, so i've done a little research by my self and the result is :

observe the above chart i've searched the MAU (Monthly Active User) of 3 arcade game ZUMA BLITZ, BEJEWELED BLITZ and TETRIS BATTLE and compare them with 2 RTS game : CITYVILLE and FARMVILLE

i also searched for the percentage of DAU/MAU = Daily Active User divided by Monthly Active User - for me this indicate the user loyalty, the higher the DAU/MAU the higher the loyalty, imagine 100% all registered member play the game, this will make the DAU/MAU = 100%

so observe carefully, you can see that the Cityville is having difficulty in acquisition, and farmville is having the life of their time, with such high acquisition, same with Bejeweled and Tetris battle.

now, observe the DAU/MAU chart.. the RTS on average DAU/MAU = 21-27% while Arcade DAU/MAU is 22-36%, so Aracade game is slightly higher..

So far from this very short and shallow data i can say if i'm a game developer I'll develop some simple to understand and fun to play arcade game - since its user loyalty are higher.. but if we are talking monetization i'm not quite sure, unfortunately i was unable to find revenue's data for those 5 games - so i cant say much

But i have a hunch or a very strong busines instinct.. do you guys remember how heavy Farmville and Cityville campaign at facebook ? those 2 game ads kept popping on my right hand side screen, but do you ever saw any tetris battel ads ? i havent seen any tetris battle ads.. yet tetris battle has 7 mio Monthly Active User.. it's a big number.. so tetris must have a very good viral feature.. actually the name tetris battle comes from you can play tetris up to 6 person online and battle your score, i guess this kind of gameplay really boost up their member registration number, so i would presume Tetris battle might have larger revenue margin than Farmville or Cittyville but I do think Cityville and Farmville absolute number is still much bigger than the rest, since they have huge number of subscription. 

In a game as complicated as RTS i would suggest all game developer insert some arcade game in it, in order to entertain those bored and tired RTS user with something light,easy and fun, so a hybrid model game will be nice.. Hey if you are smart enough to develop a RTS game i'm sure it's easy for you to develop an Aracade game :) - that is if you agree with an asian mind like my self .. do all the things you can do as much as you can ;p -

Panggil saya : Instruktur Sapi Terbang

Eng ing eng.. Instruktur Sapi Terbang... mmmmoooooooo...... he he he he.. image seekor sapi pake kaca hitam n melenguh dan mengepak-ngepakkan sayap selalu menghibur gw,.. and mengangkat semangat gw :D

Instruktur Sapi Terbang adalah analogi yg gw ciptakan buat diri gw sendiri, gw adalah instruktur sapi terbang, pekerjaan gw adalah membuat sapi terbang :D

Sapi adalah hewan yang sangat berat dan termasuk lamban namun potensi yang ada didalam diri sapi tersebut sangat banyak, dari kekuatannya, susu-nya, dagingnya sampai penampilan fisiknya yang sering dijadikan icon, it's very usefull, bayangkan kalau mahluk serba guna seperti itu bisa terbang, pasti lebih memukau lagi.. apalagi kalau sapinya ungu dan pake kacamata hitam...

That's me.. the person who teaches cows to fly with style (using rayban glasses)

Sapi adalah analogi potensi besar yang sangat masif dan lamban, namun kalo segenap potensi itu bisa di "ignite" maka akan mengeluarkan ledakan yang amazing sekali n pada akhirnya akan memukau kita semua, that is my personal goal..to train, to share, to harness, and to open the pandora box of every hidden massive opportunity, making things happen in a great way !!!

Akulah Instruktur Sapi Terbang ? mau sapimu bisa terbang ? call me.. I'll make your purple cow fly so high with style.. people will go.. WOW !!! and wonder whose cow is that :D.. dont worry I'll stay in the background, you can have your moment, for me it's enough when i see your cow fly high :D

Akulah Instruktur Sapi Terbang.. eng ing eng... moooooooooooo.....

5 people that I most respect and thus become my role model : Part 1 : Sergei Korolev

5 people that I most respect and thus become my role model :

Part 1 : Sergei Korolev

Short brief :

He was destined by the Soviet Government to became a carpenter but he refuse to be a carpenter and he taught him self how to build an airplane, and thus he became a airplane designer and than become a leading person in Soviet Rocket research, when Stalin came to power, he was jailed in Siberia sentence to do 10 years hard labor. After the German defeated by Soviet He was called to service to imitate German V2 rocket and from there he became the first man to put a satellite in space, to launch the first dog to space, launch the first man to space, launch the first woman to space and many more, he was a man told to be a carpenter and went to become the “Chief Designer” of Soviet Space Race.  

More on Sergei Korolev can be found at :  http://en.wikipedia.org/wiki/Sergei_Korolev

And this is Why I respect him :

a.       Educate your self to achieve your dream !

As a soviet boy his future is sealed by the job predetermined by the Soviet Government – he was destined by The Soviet Government to be a carpenter yet he managed to study his way out and become Soviet number 1 Rocket Designer and bare the title “Chief Designer”

b.      Stop complaining  and look to the future

He put a side the past behind him and look towards the future – He was prisoned, threatened at gun point by his own Government , yet he see it all as a challenge and not an obstacle, he kept working with his heart and not with his vengeance.

c.       Nothing is impossible just do – Keep persistence nothing is impossible

He work with tight schedule and impossible condition, Sergei was the leading man in Rocket technology he works with limited technology to create new tools to put man in space, what was impossible became possible.

What all marketers should know about Indonesian Mobile Internet Market – handset data

I kept hearing “Let’s build a Blackberry Apps! , Let’s build iPhone Apps!, let’s build android apps!” and after spending roughly 20-50 Million Rupiah, and launching their apps in a big manner, a month later they all say “The apps doesn’t work, no one is using our apps !, Apps don’t work ! , the digital business is still in its infancy!” and all the bad comments

My questions  to all the marketers :

Do you know who is exactly  browsing Indonesian Mobile Internet Market ? Who is the digital savy person who search and surf the mobile Internet ?

If you don’t know, well , read carefully and be amazed, below is a statistical data that I’ve compile from Opera.com , getjar, admob, adstars and buzzcity and before you’re caught up in details, I’ll show you the top handset that I found :

Notice : the rise of MAUI browser – Chinese handset, majority handset is Nokia handset with Symbian 40 and 60 Operating System that support J2ME MIDP2 (Java application) and look at the models it’s not the hippiest and trendiest model , the models are 5-3 years behind.

ADSTARS	%	Opera	%	Buzzcity	%
Others Featured	51.80%	Nokia 5130 XpressMusic		MAUI	30.69%
Nokia Others	26.10%	Nokia C3		Others	27.68%
Blackberry	10.00%	Nokia 2700c		Vodafone 810	3.40%
Android	2.50%	Nokia E63		Nokia E63	2.69%
Iphone	2.40%	Nokia 2330c		Nokia 5130	2.48%
Nokia 6300	2.20%	Nokia 6300		Nokia 2700c	2.33%
Nokia E63	1.70%	Nokia X2		Nokia N70	2.08%
Nokia N70	1.60%	Nokia N70		Nokia C3-00	1.97%
Nexian NXG922	0.70%	Nokia 2730c		SonyEricsson W200	1.94%

getjar	%
Nokia E63	7.3%
Nokia N70	3.7%
Nokia 5130	3.4%
Nokia C3-00	3.3%
Nokia 7610	2.5%
Nokia 6600	2.4%
Nokia N73	2.2%
Nokia E71	2.1%

And all marketers will ask me “Where is the Blackberry traffic ? I saw blackberry everywhere ?”

My answer to them :

·         blackberry user mostly lives in the big city and 60% of Indonesian population lives in the rural area

·         and what do you browse in your Blackberry ? detik? Kompas? FB,twitter ? do you waptrick.com ?  funbook.com? pepperonity.com ? mygamma.com ? and many other strange unknown mobile sites ?

but ofcourse you marketer wont trust me without any solid data, so I’ll show you how big is the blackberry internet traffic – to the mobile sites :

from overall mobile internet traffic according to those sources I mentioned above the only recorded blackberry model is Blackberry8520 with only 0.58% traffic share

So My simple suggestion is :

what is your product if you are a premium seller (ZARA,Sushi Tei,SOGO,etc) Yes I Agree, do build your apps for iPhone, Blackberry and Android – but set your expectation to 5000-10.000 downloader and for your active user multiply them by 5-20% - small number right ? so focus on the engagement not on the volume

But if your product is mass like unilever, KFC, Dunkin Donouts, etc aim the featured phone apps, use JAVA J2ME MIDP2, aim for S40 and S60 – that’s where your market is, you can aim to 100.000 – 1000.000 downloader with 5 – 20% active user also

and if your confuse with apps and just want to build a mobile site, that’s even better :D – but you have to compensate with less user experience.

So I hope this simple data sharing, helps all marketers in deciding what kind of apps you should build

Btw.. beside this technical stuff, marketers should really put much effort and the engaging your customer, but let’s talk about that in a different time.

O.. almost forgot, here are the top 50 handset from the sources above

ADSTARS	%	Opera	%
Others Featured	51.80%	Nokia 5130 XpressMusic	N/A
Nokia Others	26.10%	Nokia C3	N/A
Blackberry	10.00%	Nokia 2700c	N/A
Android	2.50%	Nokia E63	N/A
Iphone	2.40%	Nokia 2330c	N/A
Nokia 6300	2.20%	Nokia 6300	N/A
Nokia E63	1.70%	Nokia X2	N/A
Nokia N70	1.60%	Nokia N70	N/A
Nexian NXG922	0.70%	Nokia 2730c	N/A
Nexian Others	0.40%	Nokia 3120c	N/A
Nexian NXG912	0.20%
Nexian NXD801	0.20%
Ipad	0.10%
Buzzcity	%	getjar
MAUI	30.69%
Others	27.68%	Nokia E63	7.3%
Vodafone 810	3.40%	Nokia N70	3.7%
Nokia E63	2.69%	Nokia 5130	3.4%
Nokia 5130	2.48%	Nokia C3-00	3.3%
Nokia 2700c	2.33%	Nokia 7610	2.5%
Nokia N70	2.08%	Nokia 6600	2.4%
Nokia C3-00	1.97%	Nokia N73	2.2%
SonyEricsson W200	1.94%	Nokia E71	2.1%
Nokia 6300	1.87%	Nokia 6120 classic	2.0%
Nokia X2-01	1.69%	Nokia 6300	1.9%
SonyEricsson K510	1.45%	Nokia 2700	1.8%
Nokia 2330c	1.44%	Nokia X2-01	1.8%
Nokia X2-00	1.42%	Samsung GT C3300 Champ	1.5%
Nokia 7610	1.34%	Nokia 5300	1.4%
SonyEricsson K310	1.34%	Samsung GT S5570 Galaxy Mini	1.3%
Nokia N73	1.24%	Nokia 5233	1.2%
Nokia 5233	1.23%	BlackBerry 8520	1.2%
Nokia 3110c	1.20%	Nokia 3110 classic	1.2%
Nokia 2600c	1.08%	Nokia 3230 # Indonesia	1.2%
Nokia 6600	1.05%	Nokia X2-00	1.1%
Nexian NX-G922	0.99%	Nokia 5800	1.1%
Samsung GT-C3303	0.92%	LG GW300	1.0%
Nokia 2630	0.89%	Nokia 5310	1.0%
Nokia 5800	0.89%	Samsung GT E2652	1.0%
SonyEricsson K320	0.88%	Sony-Ericsson W200	1.0%
Nokia 5300	0.85%	Nokia 3120	0.8%
SonyEricsson K700	0.78%	Samsung GT S5233	0.8%
Nokia 2730c	0.77%	Samsung GT B3210	0.7%
Nokia C1-01	0.74%	Sony-Ericsson K530	0.7%
Nokia 5310	0.68%	Nokia 2330	0.7%