We Chat - Tencent Aggressive Penetration to Indonesian Market

If you guys haven’t heard, a new chatting application is entering Indonesian Market in its full speed, it’s called WeChat, it’s a Tencent product - the Chinese giant internet company-

If you go to their website :  www.wechatapp.com you can see it’s just like any other chat apps, but what I find interesting is how they are trying to penetrate the Indonesian market

I was enjoying my self in a mall in Jakarta, when I saw this big crowd in a small booth, my mind start to wander, what is this ? and guess what ? it’s a WeChat booth, but there’s something special with this booth besides they use pretty girls, They got Huawei handset and mediapad on their showcase , so WeChat collaborate with Huawei to sell handset and pre-injected Chatting applications – that is so brilliant !

If we Chat open a booth and sells apps only, they’ll be dead in the water, no one will take interest, but when the booth shows affordable Huawei smartphone and mediapad with pretty girls, people will certainly flock, not to mention the main feature that they are selling is the “shake” to make friend, yes you can “shake” your phone to meet new friends using WeChat, so can you imagine pretty girls with smartphone in their hands and shaking to passerby , it is truly a smart marketing move

I won’t go details with the apps feature - you can go to their website for a more details features specification- , from the brochure I took, some of WeChat features are :

1.       Voice message à if they crafted a timeline look it will surely becames voice tweet

2.       Location based à you can meet people near you

3.       Shake à to add friends

4.       Facebook connect

5.       Emoticon library

6.       Inbox message in the from of message in a bottle

7.       Foto sharing

8.       It support  windows phone, iphones ,symbian phone , and RIM will follow shortly

Btw from the info I heard in the “Digital Street” WeChat is now making a TV Ad to support its plan pushing WeChat to penetrate Indonesian Market, talk about limitless budget and aggressive marketing campaign, Tencent is aiming Indonesia with WeChat current as their first campaign.