Hi All, i'm just updating my research on Indonesian Mobile Internet Behavior Data.
This data is acquired by internet research so if you have other data or some data are mistaken please feel free to comment
My takeaway:
1. Although it seems like everyone in Indonesia (or maybe more precisely in the 8 Major cities) in Indonesia uses Blackberry, even the 11 y.o is seen using Blackberry based on the data I found, there's only 5 mio Blackberry User in Indonesia -> compare that to 45-55million Mobile internet user.
2. Android rises to be one of the most popular OS in Indonesia (no need to tell you this) ;p
3. Indonesian ARPU (Average Revenue Per User) is around 2-3 USD/month, i believe last year was around 3-4 USD/month
Conclusion
1. comparing the smartphone and feature phone data. Smartphone = 13,5 mio Feature Phone : 41,5 mio, Indonesia is still a feature phone market
2. Android is on the rise, so if you want to transition your product from feature phone to smartphone, choose Android as your OS for your apps
3. ARPU is around 2-3 USD/month, so be wise with your pricing, if you aim micro-price aim at 0.1 - 0.5 USD - the pshycology of user willing to spend for digital product in the lower end market is around 10-20% of the ARPU
Mobile phone user :
CIA Data : 236.8 million (2011)
ITU Data : 236 Million (2011)
Mobile Monday Data : 220 Million (2012)
Mobile Internet User
ITU data : 45million
Mobile Monday data : 55 Million
Smartphone user
ITU Data : 5 million RIM user (May2012)
Based on combination of ITU Data and Businessweek data
5 million RIM user = 37%
iOS 2,5% = 337.000
android 56% = 7.560.000
Overall smartphone user : 13.5 million
Business Week Data : 6 Dec 2012
Mobile Monday Data June 2012
Source :
